POMFS
Pride Of Misfits · Seoul · 2024

From local stages to global ones.

Every great artist starts local. We make sure they don't stay there.

193
countries
3,493
artists
18,703
venues
01 · MiSFY App

The app, up close.

MiSFY — our map-based discovery app. Find live music happening tonight, pinned to your neighbourhood.

MiSFY concert map screen
01
Map-first discovery
Every live show, pinned to your neighbourhood. Filter by genre, time, or vibe.
MiSFY feed screen
02
Tonight, at a glance
A curated feed of what's happening right now — no algorithm noise, just shows.
MiSFY artists ranking screen
03
Artist-first profiles
Every artist has a home. Preview their sound, track upcoming shows, follow.
Explore MiSFY
02 · MiSFY AI

Every stage on Earth, scanned.

MiSFY AI is our discovery engine — scanning venues and artists across the world, analyzing the data, and scoring potential before anyone else hears it.

AI research intensity Mapped venues
Map © CARTO · © OpenStreetMap
193+
countries monitored
18,703+
venues mapped
3,493+
artists tracked
5.3B+
combined fan reach

MiSFY AI finds high-potential artists and the stages that fit them — and we turn those matches into real shows. So get on the map: join MiSFY, and when the data says you're ready, we reach out first.

Join MiSFY
The Journey
01 · DISCOVER

Discover

AI-powered discovery of local artists and venues worldwide.

02 · VALUE-UP

Value-Up

Content creation and YouTube strategy to grow fanbase and revenue.

03 · GO GLOBAL

Go Global

Live events, talent deals, and international expansion.

The team

Six people. One mission.
Take the world's best local artists global.

A small crew of builders, operators, and creatives — pulled from the places where the work actually happens.

Richard Song
Richard Song
CEO / Founder
ex SK · EY-Parthenon · Sankun Series Pre-A Co-founder, 2× Silicon Valley-backed
Damien Schuhler
Damien Schuhler
Chief Creative Officer
ex Universal Music Group · Studio Davout (Paris)
Jongyun Choi
Jongyun Choi
Chief Production Officer
CF director — BMW, MINI, Naver
Grey Gweon
Grey Gweon
Chief Investment Officer
ex EY — M&A
David Kwon
David Kwon
Chief AI Officer
ex EBS · AI Architect for Global Growth
Taeho Kim
Taeho Kim
Manager
A&R — Europe & LATAM specialist
Follow
FAQ

Questions, answered.

Is MiSFY free?

Yes — MiSFY is free on iOS 15+ and Android 10+. Signing up takes seconds with Google or Apple sign-in; no separate password to manage.

Which cities and countries does MiSFY cover?

MiSFY tracks live shows in 190+ countries — from Seoul's Hongdae indie scene to Tokyo, Berlin, London, and New York — and coverage grows every week.

Where can I find indie shows in Hongdae, Seoul?

Hongdae is the heart of Korea's indie scene, with weekly shows at venues like Club BBANG and Club FF. Open MiSFY's map over Hongdae to see what's on tonight, filtered by genre.

How do I join as an artist?

Create an account in the app and switch to an artist profile. You get a bio, gallery, and custom URL, and you can register your own shows with ticketing and guest lists.

Can venues join MiSFY?

Yes. Venues get a dedicated page with address, hours, and gallery, multi-artist lineup events, and a subscriber channel. Submit your venue in the app for verification.

What is the relationship between MiSFY and Pride Of Misfits?

Pride Of Misfits (P.O.MFS) is the Seoul-based music company behind the app. MiSFY is our map-based discovery platform for live shows.

Where can I use MiSFY AI?

MiSFY AI isn't a public product. It's an internal tool Pride Of Misfits uses to discover and analyze artists and venues worldwide — there are no plans to release it publicly for now.

How do tickets and payments work?

Tickets are sold in-app — paid with Toss in Korea and Stripe internationally, with QR entry at the door. Payouts to artists and venues are supported in every country.

Contact

Let's build the next stage.

We typically reply within 3 business days.
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● Thanks — we'll be in touch.
Seoul HQ
1332, 11 Saechang-ro, Mapo-gu Seoul, South Korea